Social responsibility has been a huge part of GMB since the beginning.
Being a good person and contributing to society is vital to living the life you want to live, and it’s integral to our mission of being fit for what really matters in life. Being strong isn’t just a physical thing. It’s a duty to our families and our world to use our strength to contribute in a bigger way.
How We Run GMB by Doing the Right Thing
We’ve all been screwed over by companies before, and it’s not fun.
We decided early on that, if we were going to do this thing at all, we were going to do it with 100% integrity.
Here’s a few ideas we’re proud of:
- Great Client Support – In most companies, “customer service” means shutting you up. We’re here to help.
- Honest Business – You’d be surprised how many businesses skirt their civic obligations to pay taxes and provide for the communities that allow them to exist in the first place.
- Ecology – By dealing entirely online, we’re able to avoid the waste involved in the production and distribution of typical fitness education materials.
- Staff – We don’t outsource for cheap labor. Everyone who works with GMB gets paid fairly and enjoys complete freedom over their own time.
Giving Back by Supporting Important Causes
One of the best things about having access to a wide network of clients and partners is that we can help mobilize support for causes that are close to our hearts. Though our business structure prevents us from taking tax deductions from charitable donations, we see it as an honor to lend support where we can.
Here’s a look at the causes we’ve had the privilege of contributing to over the past few years.
Books for Africa 2012-2014
In 2012, we partnered with Books for Africa, a nonprofit that does exactly what the name sounds like they would do – send books to Africa for children in need.
Without BFA, the kids who receive the books would have no access to reading materials. Literacy is a given in the modern world, but the communities where BFA work their magic are in serious need of education to help break the cycle of poverty and disease.
We chose this particular charity because education is such an important part of what we do here at GMB, and we can’t really swallow the idea that education is inaccessible in certain parts of the world.
During our partnership period, for every program we sold, we took one dollar off the top and sent it over to BFA. The great thing about BFA’s program is that one dollar is enough to pay for two books for their recipients.
In total, we contributed $2,548 to Books for Africa, which comes to over 5,000 books for impoverished youth.
Education is near and dear to our hearts, and it’s been a privilege to contribute to such a great cause.
In November 2011, GMB staff, clients, and supporters rallied together in the fight against male cancers. The ‘Big C’ affects everyone in one way or another, and our GMB family has dealt with its fair share of this dreaded disease.
That’s why we felt so strongly about supporting this great cause.
Movember is an annual, month-long event with the purpose of raising money for men’s health issues. Movember aims to forever change the face of men’s health through the power of the mustache, by raising awareness and funds that will reduce the number of preventable male deaths by cancer.
Not only is Movember a campaign to raise money for a couple of great charities, it’s founded on a mission near and dear to our hearts – to change the way men think about their health by encouraging them to take ownership of their bodies in a very tangible way.
We raised $1,600 to contribute to the fight against cancer, and to raise awareness for men’s health.
GMB was very, very proud to get behind this initiative, and we had great support from our Posse members.
Pump Up Japan 2011
In March 2011, the pacific coast of Tōhoku, Japan was devastated by a earthquake, which triggered an extreme tsunami. I’m sure you know the story: Nearly 16,000 were killed, 6,000+ injured, and 2,500+ missing.
The world was deeply affected by this tragedy, but it hit particularly close to home for all of us at GMB, as we have strong roots in Japan. Ryan has lived in Japan for over 20 years, Andy lived there for 7 years, and both Ryan and Andy are married to Japanese women, so their families are there as well.
We couldn’t undo the damage, but we felt we had to do something.
On April 11th to 13th 2011, we offered a bundle of health and fitness downloads to raise funds for the relief efforts in Japan.
100% of sales were donated and we raised $15,750 for the relief effort in Japan.
Being able to contribute even a little bit to this cause meant so much to all of us at GMB.
Fitness Isn’t Just for Your Ego
Being fit and healthy is great.
But there’s more to life than looking good, and for people who weren’t lucky enough to be born in a rich part of the world, there are bigger problems to contend with than getting abs. This isn’t about making you feel guilty.
It’s about the real meaning of strength.
We hope you never have to put your strength to the test, but life isn’t all unicorns and rainbows. Eventually, all of us will face adversity in some form or another.
And it helps to know that you’re not alone.
Helping others – lending your strength – is a great way to foster that feeling of connectedness. And it makes a very real difference in the lives of those you help.
We’re always looking out for good causes and new ways to run our small company with greater compassion and care for the communities that support us.
If you’ve got a great idea to share, please let us know.