Nutrition for many people is often full of rigid diet rules, hard-to-follow-meal plans, and lots of shame and guilt. But it doesn’t have to be this way. We take a dramatically different approach, where we focus on developing skills and changing behaviors, instead of complicated diets and meal plans.
Healthy Eating Should Be Simple 🍇 🥒 🍔
Nutrition, especially on the internet, is a very confusing topic. It’s because nutrition science is complex and many experts aren’t always in agreement with each other. But it’s also because anyone can publish whatever they want on a blog, so it makes finding something factual and useful a difficult task.
To us, we aim to make nutrition simple and practical, without creating any unnecessary friction. We help you make your own rules, so you can maintaing autonomy over how you eat and live.
Most “diets” have too many rules and restrictions, and aren’t sustainable in the long term. And most people who start a diet end up failing sooner or later because of strict rules and moralization of food.
But what if there were another way?
Healthy eating isn’t only about what you’re eating. It’s also about your relationship with food and the people you eat with (even if it’s just yourself most of the time).
🌮 Check out our food guide and learn how to make consistently smart choices without buying into nonsensical nutritional dogma.
🥘 We believe eating well should be easy and accessible for everyone. So we created a guide on how to cook in a way that actually makes your life easier.
😰 We’re all stressed sometimes, and that can make healthy eating hard. We put together our best stress eating strategies to help you through the hectic times.
Now that we’ve covered some basics, let’s get into some of the reasons most diet advice on the internet sucks.
Why Most Everything You’ve Heard Is Wrong 😳
We’re not being hyperbolic, either. It’s true. Much of the diet information on the internet falls under one of the following categories:
👎 Endlessly complicated to the point that none of it makes sense
👎 Too rigid, full of rules, overly dogmatic bordering religious belief
👎 Hyper-focused on good/bad foods, which takes the fun out of eating
If you’ve ever “failed” a diet before, it’s not you, baby. It’s those damn diet rules!
Maybe you tried a low carb diet, which meant no more burgers and fries. Or it was a diet that calls for only “clean” food, which meant none of grandma’s birthday cake.
Most people can’t keep up with the rigidity, so their diet fails them.
🍽 Intermittent Fasting is a popular diet method right now, but is it for you? Maybe, maybe not.
🧈 Another popular fad is the keto diet. We break down why it’s probably not the best approach long term.
⚠️ We’ve all been there searching for the best diet, especially over New Years. But it’s a huge waste of time. Don’t fall for the diet trap.
✌️ A Practical, Enjoyable Approach To Eating
What if you could eat without needing any rigid rules and guidelines? What if you could actually enjoy your food without overeating, or falling victim to fad diets and quick fixes? What if you could eat what you want without feeling any guilt?
You can and we’ll show you how.
It might be hard at first, but you can still make progress without following a strict meal plan, or slashing your carbs, or restricting your eating window to 4 hours per day.
🍕Like pizza? Eat it.
🍺Enjoy some beer and wings? You should probably keep that in your diet on occasion.
Want to drop diet rules forever and be in control of your eating? We put together a program called Eating Skills 👇 and it’s designed to help you learn to eat for whatever goal you have…